StudioNOW – CAMEL ACTIVE FASHION SHOW

SEE.

FEEL.

EXPLORE.

Explore the everyday - your adventure is waiting outdoor.

FASHION SHOW

No matter if pulsating big city or wide landscapes – Camel Active awakens the desire to discover new cultures and faraway countries.

"For us, the autumn/winter 2020 fashion show marks the launch of the complete Camel Active womenswear collection, the re-launch of footwear and the evolution of menswear with its casual and functional looks," says Frank Brüggemann, Managing Director of Camel Active.

The catwalk takes a 175m long path through a 1.400sqm outdoor landscape with the stylized natural elements earth, water, air and a sun that dominates everything. 50 models show the key looks of the new collection. The main focus is on multi-functionality, material mix, hybrid styles and a new interpretation of the label's iconic styles. StudioNOW is responsible for the planning, organization and implementation of the sophisticated creative concept.

The guests - including industry leaders, trade partners, actors like Benno Fürmann, Fahri Yardim and Sonja Gerhardt, influencers and press - become part of the brand experience and immerse themselves for one evening in the exciting brand story "Explore the everyday - your adventure is waiting outside". Afterwards, the guests will celebrate at the after-show party until the morning.

August Wittgenstein

"Great Show"

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Die WELT TITLES

"Outdoor inside"

FAIR

In 2020, the three-day fashion fair Panorama takes place for the 15th time and celebrate its debut at the iconic Airport Tempelhof this year. StudioNOW designs and produces the Camel Active brand presence in a 60 sqm container and match it with the look of the fashion show. The highlights of the stand are the presentation of the 12 key looks of the autumn/winter collection 2020 and the networking bar.