In 2019, the #HiddenLoftParty took place for the second time, inviting guests to immerse themselves in the charming brand world of Airbnb. Highlights: Welcome and talk by Greg W. Greeley (President of Homes @ Airbnb), presentation of new, innovative Airbnb products, pop up concerts and performances by street artists. The intimate, cozy atmosphere supported authentic, friendly discussions and authentic experiences that are uncommon at traditional trade fairs.