Facts
Year: 2013
Locations: Bread & Butter, Berlin - Showroom New York - Shanghai Auto Show
IT'S AN ELECTRIFYING LOVE STORY
Sparks flew between the Smart and the internationally-renowned fashion designer Jeremy Scott. The result of this encounter is an unusual show car.
Under the leadership of K-MB and with the creative input from Jeremy Scott, StudioNOW managed the design and planning of the innovative show car presentation and implemented it during the Berlin Fashion Week in the entrance hall of Bread&Butter.
The installation also travelled to New York Fashion Week and Tokyo Fashion Week.
Services
Creation / Concept / Planning / Organization / Realization
