FACTS HYBRID EVENT
Year: 2020
Location: ICM, Munich
Guests: 50
Views: over 3.000
FACTS CONCEPT TRAILER
Year: 2020
Location: Marienplatz, Max-Joseph-Platz, Königsplatz, Munich Exhibition Centre
New Concept,
New City,
New Thinking!
Servus in Munich.
IAA HYBRID EVENT
The world-famous IAA motor show is moving to a new location: From 2021 it is "Servus Munich"! The change of city also entails a conceptual reorientation of the IAA. In order to duly present the new concept, StudioNOW is staging a hybrid event of a special kind. 50 representatives of the press and business will be invited under the new strict hygiene guidelines according to COVID-19. In the parallel live stream, viewers can also follow the presentation from home and actively participate in the Q&A on site via slido.
The heart of the new IAA are the three concept pillars "Summit", "Blue Lane" and "Open Space" - a hitherto rather traditional idea of a trade fair thus undergoes a modern evolution and is fundamentally revolutionised.
Three XXL screens as media background take up the new pillars of the IAA conceptually. An atmospheric installation of light steles quotes the iconic IAA arrows and gives the otherwise empty ICM an extraordinary character.
"Mobility is often presented as an 'either/or' – driving fun or sustainability, city or country, individual or public. But mobility is always a multifaceted AND."
Hildegard Müller, President of the VDA
"Pretty cool presentation"
Markus Söder, Minister President of Bavaria
IAA CONCEPT TRAILER
As a digital continuation of the live concept presentation, StudioNOW will produce the international concept trailer for the new IAA on three days of shooting. The protagonists of the sales movie are Christine von Breitenbuch, Director IAA on behalf of Messe München, and Dr. Martin Koers, CEO VDA.
Services
Creation / Concept / Planning / Organization / Realization
