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Messe München & VDA

IAA CONCEPT RELEASE

HYBRID EVENT / PRESS CONFERENCE / LIVESTREAM / CONTENT PRODUCTION

New Concept,

New City,

New Thinking!

Servus in Munich.

IAA HYBRID EVENT

The world-famous IAA motor show is moving to a new location: From 2021 it is "Servus Munich"! The change of city also entails a conceptual reorientation of the IAA. In order to duly present the new concept, StudioNOW is staging a hybrid event of a special kind. 50 representatives of the press and business will be invited under the new strict hygiene guidelines according to COVID-19. In the parallel live stream, viewers can also follow the presentation from home and actively participate in the Q&A on site via slido.

The heart of the new IAA are the three concept pillars "Summit", "Blue Lane" and "Open Space" - a hitherto rather traditional idea of a trade fair thus undergoes a modern evolution and is fundamentally revolutionised.

Three XXL screens as media background take up the new pillars of the IAA conceptually. An atmospheric installation of light steles quotes the iconic IAA arrows and gives the otherwise empty ICM an extraordinary character.

"Mobility is often presented as an 'either/or' – driving fun or sustainability, city or country, individual or public. But mobility is always a multifaceted AND."

Hildegard Müller, President of the VDA


"Pretty cool presentation"

Markus Söder, Minister President of Bavaria

IAA CONCEPT TRAILER

As a digital continuation of the live concept presentation, StudioNOW will produce the international concept trailer for the new IAA on three days of shooting. The protagonists of the sales movie are Christine von Breitenbuch, Director IAA on behalf of Messe München, and Dr. Martin Koers, CEO VDA.

FACTS HYBRID EVENT

Year: 2020
Location: ICM, Munich
Guests: 50
Views: over 3.000

FACTS CONCEPT TRAILER

Year: 2020
Location: Marienplatz, Max-Joseph-Platz, Königsplatz, Munich Exhibition Centre

Services

Creation / Concept / Planning / Organization / Realization

CONTENT IAA CONCEPT RELEASE
liga2037
PHOTO DOCUMENTATION
Messe München GmbH / Markus Brönner
StudioNOW / Robin Pfeiffer
VIDEO PRODUCTION IAA CONCEPT TRAILER
Jens Sage
Categories
  • digital event
  • Product Presentation
  • livestream
  • content production
  • B2B
  • B2C
  • B2M
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