INHORGENTA MUNICH is Europe's leading trade fair for watches, jewelry and gemstones. Highlights include the INHORGENTA Jewelry Show and the INHORGENTA Award, which is considered the most important German industry award. StudioNOW was tasked with the conception, redesign and implementation of both event formats.
The fashion show is staged on a hexagonal runway with a sparkling light jewel as the centerpiece. The Fine Jewelry exhibitors present their looks to the interested trade professionals in a total of 5 shows over 3 days.
The puristic set design and the minimalistic-glamorous styling of the models are aligned perfectly to put the curated selection of luxurious jewelry pieces in its deserved spotlight.
While the INHORGENTA Jewelry Show is the highlight of the trade fair days, the Award Show at the BMW World in Munich acts as the first port of call for the industry’s who’s who.
At the exclusive gala, presented by Nina Eichinger, award winners are honoured in eight categories. Guests from the jewelry and watch industry as well as celebrities and influencers from show, film, politics and business follow the glamorous evening with excitement. At the after-show party there is nothing left but to dance until the early morning.
Location: Fair Munich
Guests opening: ca. 300
Location: BMW World, Munich
Guests: ca. 500