To present the Holsten Quartier at the Altonale city festival in Hamburg, StudioNOW designs and realises an unconventional information stand displaying the brand. The urban development vision of the ADLER GROUP was conveyed in a most charming and colourful way.

By 2027, the sustainable Holsten Quartier will be created in the heart of Altona on the former site of the Holsten brewery. In addition to environmentally conscious construction and an energy-efficient infrastructure, roofs full of plants and extensive green spaces will make it possible to live and work in harmony with nature – and still find yourself embedded in the midst of the city.
It is precisely this aspect that StudioNOW highlights, giving away subtly branded bouquets and hair wreaths made of regional and seasonal flowers to the enthusiastic visitors strolling along the BUNTES ALTONA info mile.

Oliver Diem

"Absolutely everyone would like to have one."