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ABSOLUT VODKA

NIGHTS BY ABSOLUT

EVENT / PARTY / PERFORMANCE

Nights that put the "art"

in Party.

Absolut hosts spectacular art parties around the world that also served as sets for the global Absolut TV campaign 2015. StudioNOW is the local partner for planning, organization, and implementation of the event production in Berlin. Other locations include New York City and Johannesburg.

StudioNOW, Absolut, Vodka, Party, Advertising, Shooting, Club, Music, DJ, People, Laser, Dancing
StudioNOW, Absolut, Vodka, Party, Advertising, Shooting, Club, Music, DJ, People, Laser, Dancing
StudioNOW, Absolut, Vodka, Party, Advertising, Shooting, Club, Music, DJ, People, Laser, Dancing
StudioNOW, Absolut, Vodka, Party, Advertising, Shooting, Club, Music, DJ, People, Laser, Dancing
StudioNOW, Absolut, Vodka, Party, Advertising, Shooting, Club, Music, DJ, People, Laser, Dancing

The industrial architecture of the former power plant Kraftwerk was transformed into a concrete jungle including a Tarzan swing, vines, tropical plants, and thematically matching cocktails. The guests were equipped with futuristic laser outfits and accessories and became part of the light and laser installation that was created by the movement of the guests on the dance floor. The disc jockey was New York City’s Tiki Disco.

FACTS

12 Lasers

150 Mirror costumes and accessories

5.500 Plants

StudioNOW, Absolut, Vodka, Party, Advertising, Shooting, Club, Music, DJ, People, Laser, Dancing
StudioNOW, Absolut, Vodka, Party, Advertising, Shooting, Club, Music, DJ, People
StudioNOW, Absolut, Vodka, Party, Advertising, Shooting, Club, Music, DJ, People
StudioNOW, Absolut, Vodka, Party, Advertising, Shooting, Club, Music, DJ, People
StudioNOW, Absolut, Vodka, Party, Advertising, Shooting, Club, Music, DJ, People
StudioNOW, Absolut, Vodka, Party, Advertising, Shooting, Club, Music, DJ, People
StudioNOW, Absolut, Vodka, Party, Advertising, Shooting, Club, Music, DJ, People
StudioNOW, Absolut, Vodka, Party, Advertising, Shooting, Club, Music, DJ, People
StudioNOW, Absolut, Vodka, Party, Advertising, Shooting, Club, Music, DJ, People
Facts

Year: 2014
Location: Kraftwerk, Berlin
Guests: 500

Services

Concept / Planning / Organization / Realization

LEADAGENCY
Sid Lee, Amsterdam
FILM PRODUCTION
Pretty Bird & Tempomedia
LASER SUITS
Studio XO
PHOTO DOCUMENTATION
Chris­toph Oetzmann von Sochaczweski
VIDEO DOCUMENTATION
Chris­toph Oetzmann von Sochaczweski
Categories
  • event
  • party
  • performance
  • B2C
Other ABSOLUT VODKA Projects
Screening I'M HERE (Spike Jonze)
2010
ABSOLUT Rock
2009
ABSOLUT Holidy on balcony
2008
ABSOLUT Disco
2007
ABSOLUT Live Jukebox
2007
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  • 10439 Berlin
  • +49 30 47 37 77-0
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