The Cheshire Cat

I AM NOT CRAZY

MY REALITY IS JUST DIFFERENT FROM YOURS

Inspired by the literary masterpiece “Alice in Wonderland,” the experiential design of the event invited all the Zalando employees to the “Zalando Wonderland,” a world full of crazy, lovingly-created scenarios. The wild party night began with accreditation at the Cheshire Cat; the next step was through the “Rainbow Swirl” tunnel and across the “Flamingo Floor” with a karaoke stage, ending in the “Mad Garden,” where the Queen of Hearts greeted the guests and the party kicked off for real. The theme was consistently present across the event – from the photo points, to the creative walking acts and menu.