StudioNOW

  • Projects
  • About
  • Contact
Deutsch English

Zalando

X-MAS RHAPSODY

EVENT / INCENTIVE / PARTY

Once a year online fashion retailer Zalando invites its employees in over 50 countries to a legendary Christmas party as thanks for their team performance and high level of engagement.

The communicative leitmotif "Zalando Rhapsody" was the core event idea in 2017 and celebrated the diversity of Zalando: widely varying music and fashion styles as a metaphor for the diverse cultures, people, personalities, and characters. A concept that is easily understood and appreciated across all cultures and languages. Highlight of the evening: Boom Box dance floor with a live performance by Daft Punk Tribute, Fame Music Hall with Open Mic Night, catering inspired by hospitality riders from famous musicians, a Party Wedding Chapel, and a Decorate Yourself counter.

FACT

Party-Marathon:

The party lasts over 12 hours with 26 acts on four floors

StudioNOW for Zalando, christmas, employer, x-mas, xmas, rhapsody, messe, berlin, messe  berlin
StudioNOW for Zalando, christmas, employer, x-mas, xmas, rhapsody
StudioNOW for Zalando, christmas, employer, x-mas, xmas, rhapsody, lights
StudioNOW for Zalando, christmas, employer, x-mas, xmas, rhapsody, party, disco, people
StudioNOW for Zalando, christmas, employer, x-mas, xmas, rhapsody, photo, photopoint
StudioNOW for Zalando, christmas, employer, x-mas, xmas, rhapsody, people, party, photo
StudioNOW for Zalando, christmas, employer, x-mas, xmas, rhapsody, service, food, drinks
StudioNOW for Zalando, christmas, employer, x-mas, xmas, rhapsody, wedding, chapel, love, photo
StudioNOW for Zalando, christmas, employer, x-mas, xmas, rhapsody, party, disco, people
StudioNOW for Zalando, christmas, employer, x-mas, xmas, rhapsody, party, disco, people
StudioNOW for Zalando, christmas, employer, x-mas, xmas, rhapsody, party, disco, people
Facts

Year: 2017
Location: Messe Berlin
Guests: 4.500

Services

Creation / Concept / Planning / Organization / Realization

PHOTO DOCUMENTATION
Pixel&Dot
Categories
  • event
  • incentive
  • party
Other Zalando Projects on this website
VIZIONS
2017
X-MAS WONDERLAND
2016
Further Zalando Projects
SUMMER PARTY VOYAGE
2018
X-MAS ZALANDO TO THE FUTURE
2015
Related Projects
All Projects →
Thumbnail for X-MAS WONDERLAND

Zalando

X-MAS WONDERLAND

Thumbnail for HIDDEN LOFT

Airbnb

HIDDEN LOFT

  • StudioNOW GmbH
  • Kuglerstraße 8
  • 10439 Berlin
  • +49 30 47 37 77-0
  • contact@studionow.de
  • www.studionow.de
  • Facebook ↗
  • Instagram ↗
  • Vimeo ↗
  • Imprint
  • Disclaimer
  • © 2025