Facts
Year: 2020
Location: Berlin, Leipzig, Mannheim, Ludwigshafen, Cologne, Hamburg, Lübeck, Kiel
The musician Apache 207 from Ludgwigshaven is already one of the most successful rappers in this country. With his first record "Treppenhaus" he proves: This is just the very beginning of a big career. StudioNOW has understood the principle and designed a special kind of promotion campaign throughout Germany for the album release.
For this, eight fully branded trucks are touring the German motorways and through five major cities. True to the motto "Not even the sky is the limit", an aircraft with an XXL banner takes off over Hamburg, Lübeck and Kiel on the day of release - supported by Spotifiy.
FACT
8 branded trucks
8 cities
1 plane
238 sqm airplane banner
ZEIT Online
"Four songs from 'Treppenhaus' were already at number one on the charts, this album will follow them with absolute certainty."
In cooperation with Apple Music, 60 participants of a raffle get the opportunity to listen to the album in an exclusive lounge area one week before release - in Ludwigshafen even with a personal, spontaneous Meet & Greet with Apache 207.
About the artist
Since 2019 at the latest, there is no way around the rapper Apache 207 from Ludwigshafen. His debut EP "Platte", which was released in 2019, contained two number one hits in the German single charts with "Roller" and "Wieso tust du dir das an". His tour planned for 2020 was completely sold out within minutes.
Services
Creation / Concept / Planning / Organization / Realization
