The challenge: The architecture should be a modern representation of the CI of the SSN Group as well as the architectural heritage of the former IBM campus designed by Egon Eiermann, one of the most important post-war German architects.

Egon Eiermann is famous for his delicately framed facades that lend a modern, clean, and decidedly open character to his buildings. StudioNOW adopted this design element to create a future-oriented architectural language. The communicative focus was an architectural model with multi-media projections that invited the visitor on a virtual discovery tour. The bar and exclusive meeting rooms in the upper floor offer space for confidential conversations and networking.