Facts
Year: 2018
Location: EXPO REAL, München
For the fair presence of the SSN Group at the Expo Real 2018, StudioNOW designed and created a booth that presented the current lighthouse project of the SSN Group architecturally and content-wise: The development of the VAI Campus Stuttgart.
The challenge: The architecture should be a modern representation of the CI of the SSN Group as well as the architectural heritage of the former IBM campus designed by Egon Eiermann, one of the most important post-war German architects.
Egon Eiermann is famous for his delicately framed facades that lend a modern, clean, and decidedly open character to his buildings. StudioNOW adopted this design element to create a future-oriented architectural language. The communicative focus was an architectural model with multi-media projections that invited the visitor on a virtual discovery tour. The bar and exclusive meeting rooms in the upper floor offer space for confidential conversations and networking.
Year: 2018
Location: EXPO REAL, München
Creation / Concept / Planning / Organization / Realization